Drop rate is the most important metric most SMM customers don't track. We track it obsessively and we publish the results every quarter.
Q1 2026 winners, sorted by lowest 30-day drop on follower / subscriber services: YouTube subscribers (1.8%), Twitch followers (2.4%), Telegram channel members (3.1%), LinkedIn followers (3.4%), Spotify followers (3.9%), Discord members (4.2%), TikTok followers (5.5%), Instagram followers (6.8%).
Two big movers this quarter: YouTube subscribers improved from 4.1% to 1.8% after we re-routed delivery through a higher-quality fulfilment lane. TikTok followers worsened by ~2 points after a platform-side audit pass — we expect this to settle by Q2.
Drop rate alone doesn't tell you everything. A 1.8% drop on a service that delivers in fifteen minutes is much more useful than a 1% drop on a service that takes three weeks. We rank by combined ETA + drop on the services page.