Names anonymised at the agency's request — we'll call them Studio A. Twelve people, mostly creator-management, eight figures of campaign spend annually. They came to us running four parallel SMM panels.
Their problem wasn't price. It was reconciliation. Four invoices, four dashboards, four different refill policies, and four different APIs that they had to integrate against in their internal campaign tool.
We migrated them in two weeks. The hard part wasn't technical — our API documentation handled that. The hard part was service mapping: figuring out which of our services were the equivalents of what they had been buying elsewhere.
Six months in, three things changed. Reconciliation went from twelve hours a month to roughly forty minutes. Their delivered-vs-purchased rate improved by 14% (drop rates were lower on our pipeline). And their effective price-per-thousand dropped by 23% because consolidation hit our volume tier.
If you're running multiple SMM vendors right now, the math probably already works for you too.